Repositioning goes far beyond physical renovation for a property. We believe it’s one part to a comprehensive plan for attaining medium- to long-term financial, operational, and market strength.
From assessing feasibility, culling feedback from frontline employees and guests, to regularly measuring effectiveness of the implemented strategies, Prospera provides relevant and progressive hotel repositioning services for a variety of limited and full-service independent and branded hotels and resorts.
In alignment with the current market, our strong brand relationships and experience enable us to accurately position, as well as reposition our clients’ properties for today and tomorrow. Methods include analysis of trends, day-to-day performance, and competitive market performance.